The way someone processes information in product reviews may differ depending on whether or not they grew up in a home with parents who argued
22 April 2022
People who listened to their parents argue throughout their childhood are often so traumatised as adults that they avoid products with mixed online reviews, according to a psychological examination of the long-term effects of interparental conflict (IPC).
Adults who experienced IPC as children appear to dodge disagreements even in their online shopping behaviour, says Mengmeng Liu at Hong Kong Metropolitan University. They do so by opting for products with consistent ratings over those with a mix of good and bad …